Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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There’s Always More Than One “Why”

September 17, 2018 By Ben Altadonna

There’s a saying in marketing math: You Can’t Multiply Zeros.

What that means is that if something isn’t working, then doing more of it won’t matter because anything multiplied by zero still equals zero.

Too many D.C.s have a product that nobody truly wants, yet they continue throughout their careers trying to multiply zeros.

Now, I’m sure you don’t fall into that camp but…

If your practice isn’t doing well, don’t wonder why.

It’s simply because you have variables left of the “equal sign” ( = ) that need to be tweaked or eliminated.

…and there are many variables.

Here are some…

  • Attitude
  • Likability
  • Rapport skills
  • Prices
  • Product
  • Experience
  • Judgment
  • Self Confidence
  • Work Ethic
  • Expectations
  • Time Management skills
  • Staff
  • Office appearance
  • Practice name
  • Treatment recommendations
  • Level of ChiroTrust implementation
  • How long you’ve been a member of ChiroTrust

…THE LIST GOES ON.

So…

If your practice isn’t where you want it to be, now you know why.

And like cockroaches, there’s always more than one.

Filed Under: Chiropractic Marketing

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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