There’s Always More Than One “Why”

There’s a saying in marketing math: You Can’t Multiply Zeros.

What that means is that if something isn’t working, then doing more of it won’t matter because anything multiplied by zero still equals zero.

Too many D.C.s have a product that nobody truly wants, yet they continue throughout their careers trying to multiply zeros.

Now, I’m sure you don’t fall into that camp but…

If your practice isn’t doing well, don’t wonder why.

It’s simply because you have variables left of the “equal sign” ( = ) that need to be tweaked or eliminated.

…and there are many variables.

Here are some…

• Attitude
• Likability
• Rapport skills
• Prices
• Product
• Experience
• Judgment
• Self Confidence
• Work Ethic
• Expectations
• Time Management skills
• Staff
• Office appearance
• Practice name
• Treatment recommendations
• Level of ChiroTrust implementation
• How long you’ve been a member of ChiroTrust

…THE LIST GOES ON.

So…

If your practice isn’t where you want it to be, now you know why.

And like cockroaches, there’s always more than one.