There are a lot of ways to communicate with patients…
- a phone call
- show up at their home or workplace
- mail them a letter
- Social Media
- TV, Radio, Blimps, Bus Stop Benches, Billboards, etc.
- any maybe a few more I’m missing
The problem is, most can’t be done daily, are not appropriate, don’t get attention when standing alone, or are not practical.
Something done once or in a vacuum is like taking one link and calling it a chain.
There must be continuity, consistency, and congruence in your all of your communication.
These days, daily is what it takes. At least during the week.
The processes ChiroTrust uses to build members’ practices provide Continuous, Consistent, Congruent, and Appropriate communication with patients both online and offline.
Done right, your marketing can and should be virtually invisible.
Content and value-centric.
It’s the ChiroTrust way and the way thousands of DCs have revolutionized how they not only market their business, but do business.
…Because everything IS marketing.