Want to know my simple secret to success?
Consistency makes “simple” work.
For example, at first glance, everything ChiroTrust may seem too simple…
- a pledge
- a dometag
- a business card
- a clinic jacket and lapel pin
- a phone answered live
- a proper practice name
- daily emails
- a couple mailings a month
- new in-office daily health update handouts and monthly binder inserts
- giving patients what they want
- a content-rich website/blog
- no scripts
- letting patients go
…all this “doesn’t work” if you do it for a short time , sporadically, or pick and choose based on your current mood, motivation, fears, and beliefs.
When you are consistent with your message, your market, and your marketing, then…
NOTHING AND NOBODY CAN COMPETE OR KEEP UP WITH YOUR MOMENTUM.
It’s how I built ChiroTrust… and continue to do so.
Consistency is everything.