Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

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The Problem With Low Overhead Practices

July 28, 2016 By Ben Altadonna

Is your overhead “low”—like less than 40% or less of gross monthly collections, not including your salary as part of your expenses?

If not, do you wish that it was?

Be careful what you wish for.

Here’s why…

Low overhead rarely means high gross profit.

Typically, practices with “low overhead” collect less than 10k a month.

…and to the doctors who own them, the thought of higher overhead, even if it means way more profit, is usually scary to them.

And if you are reading this email, then odds are, the subject interests you.

It shouldn’t.

Because, it’s not about low overhead, it’s about how much money after taxes you get to take home each month.

…and how do you increase that?

By focusing on new patients, referrals, and reactivations.

  • Marketing
  • Clinical outcomes
  • Patient Satisfaction
  • List building
  • On and offline value added communication
  • Accurate thinking
  • Time management
  • Getting things “done”
  • Etc..

Filed Under: Chiropractic Marketing

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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