The Practice Building Formula 

To produce a successful practice, you need the right ingredients and there are FOUR of them…

• The right product
• The right market
• The right message
• The right marketing

If you lack even one of these ingredients, you won’t succeed.

You won’t attract patients.
You won’t keep patients.
And patients won’t refer.

If you are running on all 4 of these “cylinders”, then you will get to where you want to go.

But like all 4-cylinder vehicles, they can only go so far and so fast.

That is why you must have reasonable expectations as to what to expect—even from a “successful” practice.

It’s that simple.

And like all vehicles, you must continually keep your practice tuned up.

That way, it runs clean, smooth, and efficiently.

That’s why I created ChiroTrust and The ChiroTrust Committee—to help you build and maintain a practice that runs.

A practice that you can rely on.
A practice that will last.

…and to keep YOU from souping-up your practice with things that it was never built to have or be!