I can NOT stress this enough…
Pain relief sells.
Prevention of anything does not.
Prevention is the hardest product on the planet to sell.
Often, people are even more motivated to eliminate pain than they are to seek out pleasure.
So, take a really hard look at what you say, what you sell, what your patients see, and what motivates YOU to go to work each day…
Because if it’s NOT only about eliminating suffering, then you are just fooling yourself.