The Personality Practice

Want to keep patients from shopping around?

Want to make it easy for your patients to effectively refer patients to you?

Want to know what makes ChiroTrust so effective?

The answer to all of these questions comes down to one word:

YOU

You must be the product.

You must be the secret sauce.

Not your technique.

Not your equipment.

Not even your hours, your price, or even your results!

Your patients must first and foremost be sold on YOU.

How do you do that?

Well, what you DON’T do is name or explain your technique, equipment, or process. Doing so risks them comparing that to what they already know about it, have experienced, or have researched online.

Do “A.R.T.”?

Great but don’t mention that on your business card or website.

Why?

Because you aren’t marketing only to those looking for that.

The bigger market is the people who have the conditions that A.R.T. (for example) can help.

But again, YOU are the solution. NOT your technique. Not your equipment.

Whatever you do that works. Whatever you know. Whatever you use.

USE IT.

…but just don’t mention it.

EVER.

Keep that to yourself.

That way, YOU get the credit.

Patients refer to you, not to what you do or how you do it.

Otherwise, you are nothing more than an existing commodity that people either don’t want, don’t understand, or can get somewhere else.

ChiroTrust knows what patients want.

ChiroTrust knows how to market YOU.

All you need to do is keep it simple.

Sell the hole, not the drill.