As a business owner, aside from the obvious legal and compliant requirements and responsibilities within the Chiropractic industry, the only title that really matters is “CONSUMER”.
Without consumption, there is no customer and no reason for production.
Chiropractic is a product… and unless people consume YOUR product, you are out of business.
Never forget that and never forget that it’s all about the consumer.
Not about you, me, or even Chiropractic.
So literally make IT about them, for them, and because of them… the consumer.
What is “IT”?
…Whatever and whenever possible, whatever the consumer wants to consume.
NOT what YOU want them to buy.