Even if you are submitting emails, mailing your list twice a month, and implementing all the fertile ground and social proof strategies, you can fail.
Why is that?
Because you are the product, not ChiroTrust.
ChiroTrust won’t get your patients to like you or you to like them.
ChiroTrust doesn’t decide how and how long each patient gets care.
ChiroTrust can’t control your intentions, your words, or your actions.
There are many ways to extract money from people but there are only a few ways to get referrals…
- Likability / Rapport
- Avoiding doing or saying anything controversial or incongruent with the market’s pre-existing beliefs and wants.
- Maintaining attention
- Consistency over many months or even years
Referrals are the master indicator of success and if you get all of these things right, ChiroTrust can dramatically increase referrals.
3- 5 times the referrals is achievable.
Referrals indicate how well you are really doing.
Focus on being what it takes to deserve them.
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