You may have heard me talk about “Fertile Ground” in the past. But since it’s been awhile, a quick revisit is in order.
Fertile Ground is a term I use to describe what must be created before your practice can grow.
It’s not only the name of your office, your appearance, your office, and your staff…
It’s also your practice’s positioning, messaging, pricing, recommendations, experience, frequency of communication, etc.
It’s also your reputation, your relevance, and the quality and quantity relationships… and your attitude.
Once you create Fertile Ground and you take advantage of everything that ChiroTrust creates for you (revisit “The Vault” if it’s been awhile), then all it takes is a growing list and time.
Your most valuable asset is your list.
Your list is your practice.
As your list grows, so does your practice.
Take good care of it.