Occasionally, a member will ask…
“How do I build my list?”
Let’s break it down…
Your list should be made up of people who are past, current, and future patients, as well as nearby friends, family, and acquaintances.
So, doesn’t it make sense to get to know as many people as possible?
Many Chiropractors would rather hide behind an ad or some sort of marketing tactic to get patients.
That’s a great way to attract tire kickers and skeptics.
NOTHING BEATS REAL RELATIONSHIPS.
That is why in my opinion, How To Win Friends And Influence People by Dale Carnegie is so valuable.
To get started, you must create frequency, familiarity, and friendliness—be seen at the same places often and strike up authentic conversations, when appropriate.
If this does not come naturally to you, it can be learned.
Some relationships can be created rather swiftly, while others take time.
Tomorrow, I will reveal how so many people in my hometown know me or know of me and how you can achieve similar results.
In the meantime, read the book!