“To the best of our ability, we agree to provide our patients
convenient, affordable, and mainstream Chiropractic care.
We will not use unnecessary plans and/or therapies.”
Question for you…
What is your reaction to The ChiroTrust Pledge above?
Are you triggered by the words “mainstream” and “unnecessary”?
If so, why?
…because what “mainstream” means to you isn’t what it means to those whom matter most: the general public and your patients.
…and “unnecessary” doesn’t mean NO “plans and/or therapies”, just NO unnecessary plans and/or therapies.
Now are you seeing my point?
Chiropractors have been trained to think like Chiropractors and as doctors, that’s important and valuable but as business owners, it’s often a curse.
So read the pledge again, not as a D.C. but as an imaginary consumer.
It’s plain and simple… ChiroTrust doctors who take and use The Pledge, get a lot of new patients.
Creates the trust of a parent, the top-of-mind awareness of a celebrity, and the zero patient resistance of a cardiac surgeon.™
Lastly, at the end of the day, you consumers don’t care about you or me.
They think how they think and from time to time, you’ll be way better off thinking like them.