When I got into marketing, I knew little on the topic and I didn’t really know what I was doing.
Fortunately, I wasn’t so dumb that I didn’t listen and learn from the best.
My mentor and friend, Dan Kennedy, taught me why many of the best Chiropractors struggle.
He said the best Chiropractors don’t think they should have to market their practices. They think that their results should speak for themselves.
Well 23 years later, Dan is still correct and many great adjusters are still terribly mistaken—barely making ends meet because they have no clue how to properly position and market themselves.
In the current situation, many Chiropractors are putting their marketing on hold. Doing less, not more.
Right now is the time to turn up your marketing.
Marketing momentum is like muscle momentum. It takes longer to build it and a lot less time to lose it… and the more you lose, the longer it will take to gain it back.
So, if you’ve put your O.I.C. and monthly pain relief update mailings on pause, huge mistake. Get back to both those mailings each month starting now.
If you have stopped your O.I.C. Facebook posting each day (paid and free), get back on it.
If you have stopped answering your phones live, get back on it.
You can stare at a horse as long as you want. Feed it. Pet it. Admire it.
But until you get on it, you aren’t going to get very far.
The best marketer wins.
Marketing is a verb.
Get back to marketing.
Get back to winning.