Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

The 6 P’s…

By

Pain
Pleasure
Prevention
Passion
Perception
Positioning

When Chiropractors don’t understand how their practices fit in with the 6 P’s, they can get themselves into trouble.

Let’s start with…

PAIN

Pain is the #1 motivator. NOTHING COMES CLOSE.

PLEASURE

A distant second is pleasure.

People will freely spend money on food, alcohol, TVs… whatever takes their minds off pain.

PREVENTION

A distant last.

Prevention is the hardest sell on the planet, so don’t try it.

PASSION

In the marketplace, nobody cares what you are passionate about. Running a business isn’t about you. It’s always about them.

PERCEPTION

It’s very easy for Chiropractors to be misunderstood. The marketplace is skeptical. You really need to be aware of how they perceive the what, why, and how of everything that you say and do. To help you figure it out, pretend that you are them. Put yourself in their minds, shoes, and wallet.

POSITIONING

Proper positioning makes all the other P’s work for you.

So think before you buy, before you speak, and before you act….

Because chances are, you have some tweaking to do.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+