As I look back on Chiropractic’s history, my successful Clients, Consumer behavior, and Customer loyalty, the value of long-term strategies becomes crystal clear: non-trendy business models, products, and services have a much longer lifespan and bring in the most revenue over time… hands down.
Of course, one can “make some money” with short-term strategies, but I have found, especially in Chiropractic, short-term plays, trendy tactics, and the latest technologies require more monitoring and sooner or later, need to be replaced.
The cost and wear and tear on you and your “list” is just too great.
Why be in a constant state of reinvention?
Why create more work and worry than you have to?
Who needs the brain-damage?
I don’t need that kind of stimulation and neither do you, your marketplace, or your patients.
You don’t need to be “busy” for the sake of being busy.
You don’t need to run around with your head cut off trying to know and learn everything that this industry pushes down your throat.
You don’t need to garnish the most attention to succeed.
All you need to do is be really good at getting patients out of pain and out of your office… with your hands.
Virtually every member who gets tempted by trends ends of regretting it. They lose momentum and lifetime patient value.
Lastly, and you can take this to the bank….
Success isn’t a popularity contest.
Money is made and kept “under the radar”.