“Maintain”. Probably one of my favorite words. In business, it’s one of the many components of leverage. For me and ChiroTrust members, it represents the preservation and continual monetization of previous thoughts, efforts, investments, and relationships. Just like so many Americans who wait ‘til they’re half-dead before investing in their health, the vast majority of… Read More »
Chiropractic, Communication and Commitment
This week is about why chiropractic patients divorce you. Today is about what Ben Altadonna calls the 2 “C’s” See, your practice is about creating and maintaining relationships. You are in the people business and the reasons why patients divorce you are the same reasons why some marriages fail: LACK OF EFFECTIVE COMMUNICATION AND ONE… Read More »
When Chiropractic Patients Divorce You
DIVORCE: “To make or keep (something) separate.” Even though the word “divorce” is most often used to describe the dissolution of a marriage, the reasons for divorce are a lot similar to the reason why most chiropractic patients leave you and never come back. And like a real divorce, it’s both painful and costly. One… Read More »
Ben Altadonna: The Power Of Selling Happiness
Ben Altadonna, Chiropractic and Selling Happiness. Coming from 1st generation hard working parents, one Italian and one Croatian, “Happiness” wasn’t the focus. The focus was food, shelter, clothing, healthcare, education, and an annual vacation. In those days, that life and lifestyle was the norm. I have no regrets and am very thankful. To some extent,… Read More »
Should Chiropractors SELL Maintenance Care?
Ben Altadonna on Chiropractic Maintenance Care I KNOW that many chiropractors are selling maintenance and/or wellness care and struggling miserably at it. So, that’s the reason for today’s blog post. Why do I call it “selling”? Because that’s not what patients originally came in for. Even after benefiting from care, it’s not something they naturally… Read More »
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