Do what you want, doc, but
based on what I’ve seen, Social Media Marketing…
…is going to get a lot harder to make work.
How do I know?
Because the “Experts” in Social Media have one main message and that is to use Social Media and that they can teach you how.
No real product.
No real service.
Just how to use it.
There is more money made teaching how to use it than there is in actually using it.
…at least as it relates to most businesses, including Chiropractic.
…and not to mention the fast-paced feeling you get playing in that world.
Personally, I prefer slowing things down and using strategies that don’t require spending a lot of time online.
There’s something about what being online does to the brain. It just doesn’t feel good to me.
I prefer a simpler, more elegant, and more effective way.
Does that mean that you need to go back to spinal screenings to attract patients?
Absolutely not. That is equally as detrimental to your spirit.
What works for me and for my members is making your PRODUCT your marketing and your MARKETING your product.
…and with ChiroTrust and through proper positioning, association, and communication, YOU become both the product and the marketing.
Stay elegant, my friend.