“Perception is reality”
I’m sure you’ve heard that before.
It’s what most people live by, even if they won’t admit it.
But as a business owner, YOU have to think deeper.
You must question YOUR perceptions.
Test them as if you have no skin in the game, no bone to pick, and no preference.
Be willing, able, and wanting to work with what is, just the way it is.
It’s an easier, more efficient, and effective way to operate.
Never make the first move.
Listen to what people think, believe, and want.
Respond to their perceptions, not yours.