Question…
What’s the difference between salad and garbage?
Timing
What’s the difference between a patient making an appointment or not making an appointment?
Timing
How do you “time” when someone is most likely ready to call and make an appointment?
You can’t.
It’s impossible.
Since you don’t know when the right time is, you must provide them value online, offline, all the time.
That’s what ChiroTrust does for you. It’s a way to market yourself without occurring desperate or needy to your list.
I believe it was David Ogilvy who said,
“Life is like a Moving a Parade.”
If you don’t pay attention to them and vice versa, you both lose.
As business owners, our real job is to add value to our community and our customers before, during, and after every transaction.
Patience is the name of the game.
Some people will become your patients years after consuming your ChiroTrust content.
Others in a few days to a few months.
Some never.
Attention
Get it.
Maintain it.
That’s marketing.
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