Trust me, I wish it wasn’t so…
I wish we didn’t live in an age when one of the greatest American pastimes is being on our digital devices.
In our homes, in restaurants, in cars, on the toilet…
It’s why, these days, only sending out a monthly newsletter is as effective as feeding your children one meal a week. It just won’t work.
Nowadays, consumers and patients have a huge appetite for information, for entertainment, and for distraction.
And remember this…
WHOMEVER CATCHES AND
KEEPS THEIR ATTENTION WINS
Yes, indeed—YOU, my friend, are in the attention business.
Chiropractic, your practice, is an afterthought.
You first must get and keep their attention.
AFTER THE SALE…
You must also be relevant.
You must also give people what they want.
You must also care more than your competition does.
It’s why I write these emails.
It’s why ChiroTrust pays so much money to have content created for its members.
And it’s why I spend so much time and energy working not only on what Chiropractors do, but on how Chiropractors think.
Because, at the end of the day, it’s not about the product. It’s about the market.
It’s not about me.
It’s not about you.
It’s not about Chiropractic.
It’s about YOUR customer.
What THEY want.
HOW they want it.
And WHEN they want it.
…and since you can’t forecast in advance when “WHEN” is….
YOU BETTER BE IN THEIR FACE, IN THEIR MINDS, AND IN THEIR HEARTS.
It’s what ChiroTrust is all about:
Helping its members get there and stay there.
Hey, are you meeting me in Los Angeles?
Here’s when I’ll be there… Click Here