Question This, Doctor

I’m a chiropractic business strategist who also helps run ChiroTrust.

So when I work with my members, I try to get them to ask themselves more “Whys” than “Hows”.

“How” falsely assumes or implies accurate thinking.

BUT “Why” creates it!!!

That is why most “Hows” should be “Whys”.

Here’s a sample of “How” questions that I get asked all the time…

“How do I find an associate?”

“How do I start a satellite office?”

“How do I build a practice as quickly as possible?”

“How do I market the massage end of my practice?”

“How do I let my patients know that I am going on vacation?”

“How do I run ads on Facebook?”

“How do I attract P.I. Patients?”

“How do I get my website on page 1 on a Google search?”

“How do I lower my overhead?”

These type of questions are low-level questions.

But if you remove the “How” and replace it with…

“Why would I want to”

AND WHATEVER YOU COME UP WITH, ASK WHY TO THAT ANSWER.

AND ASK WHY ONE MORE TIME TO THAT ANSWER.

Doctors often hear me ask them questions like…

“Why would you want to do that?”

“Why does that even matter?”

“Why do you care?”

“Why did you just say that…in that way?

“Why should you?”

“Why do you believe that?”

ALWAYS BE SKEPTICAL OF THE VALUE OF YOUR “HOW” QUESTIONS.

Because not all questions are created equal.

Most have little value.

Most are either hypothetical or reactionary.

Most are a complete waste of time.

But the right question can make all the difference in the world.

Ask wisely!