Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

  • Chiro-Trust.org

Quality Chiropractic Care

July 19, 2018 By Ben Altadonna

I’ve talked about in-office fertile ground considerations in the past…

  • Uncluttered cleanliness, proper artwork and décor.
  • Clinic jackets and looking good, healthy, fashionable, fit, successful, confident, happy, etc.
  • Dome Tag/lapel pin.
  • Modern Physician Letter/Monthly Pain Relief Update Binders.
  • The business card in the Vault.
  • Proper practice name and signage.
  • Enclosed adjusting rooms.
  • Daily Health Update handouts.
  • Well thought out office fees.
  • Treating on day one whenever possible.

…But I haven’t talked much about your care, mainly because our members/all D.C.s have their own “technique”, modalities, equipment, and so on.

Regardless of what you do, when it comes to your care/treatment, you should always keep this is mind…

  1. Do your patients enjoy the process and experience?
  2. Do your patients perceive high value from what you do?
  3. Is there enough Patient-Doctor face-to-face time?
  4. Are you doing everything that you can to be perceived as THE product? In other words, are they coming for you or for care that they may be able to get elsewhere?
  5. Do you spend enough time asking questions and more importantly, listening?
  6. Are you providing the results that THEY want in an acceptable time frame?

Your success is based on how well you give patients what they want, how they want it, and when they want it.

…and how well you can keep their attention before, during, and after their care—for life.

Filed Under: Chiropractic Marketing

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+

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