Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Practice Overhead

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Is your overhead “high”?

If it is, let me ask you these questions…

1. Do you review a detailed Profit and Loss statement every month? (Cash Basis)

2. Do you have more office space than you really need?

3. Are you inaccurately including your salary as “overhead”?

4. Is your overhead keeping you away from doing what you should?

If your real overhead is less than 30%, then you aren’t spending enough.
If your real overhead is around 50%, then you shouldn’t be complaining.
If it is over 75%, then more new patients isn’t the only solution—you have much bigger problems.

Business and practice success is all about SPENDING TIME, MONEY, AND RESOURCES in order to get MORE time, money, and resources.

So don’t be afraid of overhead.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+