Have you ever wondered why a seasoned office would even need new patients?
If not, you should.
You would think that happy customers come back… and that over time, those happy customers would keep you plenty busy.
Well, in my experience, I can say that it’s possible, just not probable.
50% of each day’s visits might be returning patients in a small practice, but not 100%… and certainly not in a big one.
That is why referrals are so preferred.
A seasoned office should be able to rely on referrals.
If it cannot, then the product, the process, and the marketing need work.
The good news is that if the product is right (you and your Clinical results), then the right process and marketing will put you in the end zone.
You need to get all 3 right… all of the time.