Patients are People, Not “Case Types”

“I got a P.I. today!”
“She’s a Medicare patient.”
“I only do cash.”

The reason why Chiropractic is in the gutter is because most Chiropractors see patients as Case Types—prejudging their revenue-generating potential.

This short-term thinking leads to short-term patient retention.

This is why most Chiropractors are in the patient-replacement business.

Lose one, get one. Lose two, get one. Lose three, get none.

They don’t think long term. They don’t understand that if communicated with properly before, during, and after “the sale”, these patients will come back and refer others.

That’s how a practice grows—not by pre-pays, more spinal screening, or more Facebook ads.

I know what patients want and so do you.

But in a desperate attempt to survive, Chiropractors look for new ways to bring in a buck.

Well, how about this way?

BE A GREAT CLINICIAN!

MAKE YOUR PRACTICE ELEGANT, PROFESSIONAL, AND TIGHT IN EVERY WAY.

STOP SELLING LONG-TERM CARE THAT REPELS MOST CONSUMERS FROM GOING TO ANY CHIROPRACTOR EVER AGAIN.

KEEP YOUR OVERHEAD LOW.

And stop marketing your practice!

It’s not what you do best.

BUT IGNORE MARKETING AT YOUR PERIL.

Maybe you were once more successful. But was it because of you or did market conditions make it easy for everyone to get ahead?

Nowadays, you must focus on your product: how you process patients, the care and experience that you provide, and how you treat them.

It’s not hard to do.

And don’t think for a minute that being good at Chiropractic should be good enough.

Chiropractic isn’t what it used to be. No healthy industry can be.

Chiropractic is controversial. Accept it and act accordingly.

THESE DAYS, you better know business and have your marketing ducks in a row.

Like Chiropractic, Chiropractic consultants have their own skeletons in the closet. They do a great job selling to Chiropractors and “closing” them. But their product, their strategies, their business model does not have YOUR patients in THEIR best interest.

Is ChiroTrust controversial? Not among patients. Only among stubborn Chiropractors who aren’t willing to put their patients’ best interests first. They think that they have to “close” patients on long-term care. They think that giving patients what they want is a sell out. They’re right. It is. THAT’S how you sell out of what you have to offer. That’s how demand exceeds supply!

Yes, you really can have a great practice putting your patients’ wants first.

Don’t believe me? Read these stories. These are NOT paid actors.

Think “people” not “case types”,
focus on what you do best…
and let ChiroTrust do the rest.