Doctor, right now, you are sitting on a gold mine.
That gold mine is all your past patients. The vast majority of whom are still living or working within just a few miles (or blocks) from your office.
Each has the potential to return and refer others to you.
They are your most valuable asset. Your savings, your home equity, your cars, your boat… nothing comes close to the value of your list.
You can build your practice from this day forward from just your list of patients and as that list grows, so will your practice.
Your practice cannot grow without your list.
Here are the main factors that determine the value of your current list:
- Their experience in your office.
- Their perceived value of that experience.
- How often you have communicated with them since their last visit.
Chances are, most of your past patients are not thinking about you or your practice any longer.
But we can change that and change that real quick and this should be important to you.
The “Direct Marketing Association” once did a study and found that if ignored, then after about 1 year, the value of a customer, client, or patient falls to that of a stranger.
That is why when a Doctor becomes a member of ChiroTrust, they are instructed to determine who has been in their office in the last 12 months and then just focus on those patients and all current patients.
Then, this list (and all new patients who start care from this point onward) will be emailed the daily articles (written by Dan Murphy, Steve Yeomans, and the rest of the doctors on the ChiroTrust team), two snail mailings a month (the OIC postcard and Monthly Pain Relief Updates –see the Vault), and regular posts on Facebook (see the weekly Article Posting Schedule and recommended “boost” emails).
Remember, your most valuable asset is your list.
If ignored, its value degrades over time.
ChiroTrust can maintain its shelf life.
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