Chiropractic Marketing Ideas

Accept your weaknesses. Double down on your strengths. Be honest with others. Be expressive. If it feels good and doesn’t hurt anyone, do it what makes you happy and/or fulfilled. Stay in your lane. Don’t compare yourself to anyone. Don’t envy. Don’t apologize for being who you are. Love yourself.

I spoke about this in my last “Time To Think” email to you… That leveraging behavior—not changing it—is how practices are built. That is, going where the crowds already exist VERSUS trying to start one all by yourself. You might be great at helping more “exotic” conditions like fibromyalgia, chronic fatigue, digestive disorders, etc., but… Read More »

You’ve heard the saying, “Meet the patient where they’re at.” A lot of Chiropractors miss the mark when it comes to this concept and it can be detrimental to their practice. From the moment they meet a prospect or patient, their verbal and non-verbal communication is (unintentionally) designed to pull the patient to what the… Read More »

Big picture, behind the curtain stuff today… Never forget that Chiropractic is more than a way of helping the body help itself. Chiropractic is an INDUSTRY. Most, if not all, industries have at least two economies / two audiences: B2B – Business to Business companies that sell to and serve Chiropractors (colleges, “coaches”, consultants). B2C… Read More »

Considering buying a practice? Makes sense, right? Why start from scratch when you can buy a business that’s already established with patient files to harvest, patients already coming in, and profits that you can use to pay back the purchase price and/or monthly payments? I mean, who wants to start a practice from scratch? It… Read More »