Chiropractic Marketing Ideas

Research is good. Research is proof. Research is necessary. But… It does not, and will not build your practice on its own. Aside from research, people must “believe” in you. How do you create that? With… “research” reputation relevance repetition relating results So embrace research. It is important. But unless you have ALL your ducks… Read More »

For this context, moving to another town many miles away or to a different state or province is not “relocating”. It’s moving. Okay, back to relocating… Make sure you are relocating for the right reasons. Struggling in practice should not be one of them. “Location” doesn’t build a practice, the right care and marketing does.… Read More »

Many D.C.s do them and here are the most common reasons why… To justify reducing care, increasing care, re-evaluating the treatment, or releasing/referring out the patient. For Med/Legal reasons To help “sell” a next stage of care (Correction, Maintenance or Wellness). I’m not here to give any advice regarding re-exams but I will say this…… Read More »

“Report of Findings” (ROF) Just one of too many terms and strategies used by Chiropractors and this profession without even questioning its purpose or effectiveness. Even if you don’t use these words with patients, you should question how you position, provide, and articulate your recommendations. If you ask me, for the most part, ROFs are… Read More »

When you’re good, you’re good. You don’t have to increase your energy or get excited. That would come across as fake. …especially when you have all your marketing ducks in a row. ChiroTrust members know that EVERYTHING is marketing… How you relate to people What your office looks like How well you provide EXACTLY what… Read More »