Research is good.
Research is proof.
Research is necessary.
It does not, and will not build your practice on its own.
Aside from research, people must “believe” in you.
How do you create that?
So embrace research. It is important.
But unless you have ALL your ducks in order,
you will not have efficiency.
…and without efficiency, you will become less
profitable, increasingly more stressed out, and
over time, burned out.