Twenty years ago, I was told this and it changed my life… “School is never out for the pro.” That is why I read so much. One book a day, 365 days a year — mostly on business, marketing, and human psychology. I buy a month’s worth of books off of Amazon.com that get delivered… Read More »
Seth Godin Is Right… It’s Dangerous To Assume That The General Public is Rational
No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. Some people are rational. Most are not. That is why it is dangerous to assume that the general public is rational. …and that is why Seth Godin talks about this in detail and… Read More »
Seth Godin Is Right… Chiropractors and Consumers Hate to Admit They’re Wrong
No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. This week, I’m doing YOU a huge favor by revealing to you one of the best business/marketing books of all time: Seth Godin’s book All Marketers Tell Stories. Even if you read the… Read More »
Seth Godin Is Right… All Squirrels Want Nuts
No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. This week, I’m doing YOU a huge favor by revealing to you one of the best business/marketing books of all time: Seth Godin’s book All Marketers Tell Stories. Even if you read the… Read More »
Seth Godin Is Right… Don’t Try To Change Someone’s Worldview
No “Question of the day” this week. Instead, I’m sharing with you something more valuable and important to you and your practice. This week, I’m doing YOU a huge favor by revealing to you one of the best business/marketing books of all time: Seth Godin’s book All Marketers Tell Stories. Even if you read the… Read More »
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