Many Chiropractors use specialized techniques and attempt to attract patients by explaining, publicizing, and educating patients about WHAT they do. They mention their technique on their websites, business cards, and face-to-face with their patients. …Big mistake. Even if this were the best way to attract more patients (which it is not), it’s a fantastic way… Read More »
Businessperson First, Chiropractor 2nd
If you are a successful D.C., I know I’m preaching to the choir — you already know that if you can’t run a business, then you can’t succeed in business. That is why working ON your practice is so crucially important and can never end. Working “IN” your practice, on the other hand, is optional.… Read More »
Why You Can and Should Accept Chiropractic, Chiropractors, and Patients Just the Way They Are
What I’ve learned through the years is that contrary to what most consultants and counselors what you to believe, people really don’t change that much. Sure, some come around sooner or later but the vast majority do not. Winners keep winning. Whiners keep whining. It’s hard enough to control our own thinking and actions…. That… Read More »
Why We Have Weekends
Running a successful practice is dependent on being in flow. Flow is confidence. Flow is getting patients better in an upbeat, professional, and positive environment. Flow is momentum. Weekends need to be just as fulfilling. In my experience, successful Chiropractors do not turn into couch potatoes on weekends. They live exciting lives. Try new ways… Read More »
“You talk about giving patients what they want. What do you mean actually?”
Online… Offline… In your office… This is what you absolutely must give customers and patients… Value (A lot for their money, time, and hassle compared with all their other options, both real and perceived.) Instant Satisfaction (It’s a feeling, sort of like what food does for you when you are hungry. Whenever and wherever possible,… Read More »
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