All members of ChiroTrust have to do is be at the right place at the right time with the right message and more importantly, in front of the right people. My business is different and more challenging than yours. You have new people every day that wake up with neck and back pain. It’s a… Read More »
Lead Generation 2 of 4
Welcome back. Yesterday, I defined what a lead really is. Today, should Chiropractors generate “leads”? In most cases, the answer is…. No. Here’s why… The majority of people who go to Chiropractors for the first time do so because they are in pain and the majority of people who aren’t in pain don’t go to… Read More »
Lead Generation 1 of 4
Should Chiropractors generate “leads”? What is a lead? What are the pros and cons to “lead generation”? What’s the best strategy? All this will be covered in this week’s TTT emails so make sure you read ‘em today through Thursday. Okay, let’s get started by first defining terms… What is a “lead”? A lead is… Read More »
How Chiropractors Creep People Out
If you are single or young enough to remember when you were, I’m sure you’ve experienced a few creeps. For sure, most females can relate or recall when someone else just came on too strong and too soon. Here are some examples: A guy approaches a stranger and “Hi. Would you like to meet for… Read More »
Don’t Be The Hero Doc
Testimonials Your Bio Your Passion Your Technique Why you became a Chiropractor …all about you. Well it’s not all about you…or me. It’s about them: your patients, your prospects, your community. So don’t be the hero. Instead, 90% of all communication should be about them, not you. Watch patients eyes light up when you educate… Read More »
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