Chiropractic Marketing Ideas

Like all industries, Chiropractic is impacted by changes both inside and outside of itself. People, markets, options, tastes, behaviors, and demands evolve. Back in the days of favorable work comp. and P.I. reimbursements, and of low deductibles and co-pays, Chiros could get away with treating virtually every patient 20–30 +/- visits. But these same doctors… Read More »

Want to know how to get each patient to commit to 30, 40, or 60 visits or more and have them come in once a week for life? Why? Because you think that’s how to make more money? Because you think that’s what patients need? Because you think that’s what a good ChiropracTOR does? Wrong.… Read More »

After speaking with D.C.s from all over the U.S. and Canada, I’ve come to realize how dysfunctional the typical Chiropractor’s relationship is with their practice overhead (expenses). Most D.C.s don’t know how much their monthly overhead is because it’s too painful to keep track. Most D.C.s inaccurately factor in their own “salary” as part of… Read More »

20-50 New P.I. Patients Per Month… Or more… Each and every month. Want to know how to “get” 20-50 per month or more? First, let me tell you WHO the “New” P.I. Patient is. The new P.I. Patient did not get in an automobile accident. The new P.I. Patient is not part of a “Med-Legal”… Read More »

Industries are incestuous and Chiropractic is no different. Meaning, bad ideas spread from within to a point where they become increasingly irrelevant, ineffective, and just plain stupid. For example, just last night I watched an interview between two D.C.s about ways to persuade patients to buy more care than they would naturally want. One of… Read More »