Now, more than ever, business owners better know who their customer is and is not.
Times have changed.
Markets have splintered off into sub-markets and consumers have more options than ever before.
If they don’t get exactly and only what they want from you, they will get it elsewhere.
Words matter most.
So, watch what you say online, offline, and in the office.
You have the power to repel and attract… with your words.
Then, back those words up with appropriate action.