Here is how to use negative Yelp reviews to your advantage…
Read all your competitors’ negative Yelp reviews (and yours too, if you have any).
Take all those complaints to heart.
It’s the market telling you what not to do.
Sure, some of the complaints are unwarranted but those are valuable too.
It’s important that we remind ourselves who are market is…
How they think
How they communicate
What they want
Pay attention because those negative Yelp reviews are priceless.