I’ve worked with dozens of businesses outside of Chiropractic from law to real estate to fitness products to laundromats to beverage companies to organic farming.
Each one of them has had this bright idea:
To diversify into more products, more services, more offerings.
As if, the path to profits lay in more, not less, complexity.
More is Worse
My mantra is…
“It’s far better to get better at marketing than it is at diversification.”
- Target different markets
- Focus on referrals
- Find ways to be even more convenient to your customers, clients, and patients.
Diversify The who and the how, not the what.