When I was a kid, I loved money.
Back then, money bought new wheels for my skateboard and new shoes, and enabled me to get my first car at age 18… a Lincoln Mercury Capri for $1,100 bucks.
I love it now for different reasons and for the right reasons.
I love money now because….
Money helps me help others.
Money provides solutions to problems that only money can solve.
Money gives me leverage and some peace of mind.
In many cases, money is the way out.
So, what do you do about it?
Use money wisely.
Don’t kill it by buying stuff.
Instead, invest in yourself and your practice.
Pulling money out of your practice to keep your overhead low will never grow your practice.
There are certain things you have to do. If you want to grow your practice, you truly have no choice.
- Mail your list twice a month. (The O.I.C. postcard and the Monthly Pain Relief Updates). Instructions in The Vault.
- Attend a Committee Meeting at least once a year. (www.TheChiroTrustCommittee.com)
- Hire “The Virtual C.A.” to get your phones answered live when your practice is closed during lunch, after hours each day, and Fridays through Sunday when your office is closed.
- Close Fridays through Sunday.
- Design your office to be efficient, uncluttered, and to appear as if you are already successful—especially if you are not.
- Dress for success. You’ve heard that before because it matters. If you don’t look healthy, fit, and professional, then you are making the game increasingly more difficult to win. Hire a trainer, if you must. Or an image consultant. Or a nutritionist. Do whatever it takes to look and feel your best.
- Become the best Chiropractor you can be. Get more clinical training. Pay the best to become the best.
- Spend a few bucks a day ($3-5) on Facebook boosting and re-targeting your O.I.C. articles.
- Free up your time by delegating, automating, and outsourcing everything that you know you shouldn’t be doing yourself. Time is money, Know your worth so that you use your time wisely.
- Take your spouse or significant other on a date once a week. It will do more for your relationship than most counselors. (Because no success in the practice will compensate for failure in the home.)
How you spend your time and money is everything.
Time is money and money buys time.
Show me your typical day and your check stubs and I’ll forecast your future.