Marketing Your Practice

Want to build your practice? Here’s how NOT to do it…

• Run an ad
• Offer free and/or discounted offers
• Ask for referrals

That’s not marketing. That is advertising.

These days, “advertising” doesn’t work.

What DOES work is building and amassing relationships that you are committed to nurturing over the long haul—especially if you want to create and maintain a solid reputation that lasts a lifetime.

SURE, you can attract some patients with gimmicks, tricks, scripts, “closes”, etc. but at what cost?

How many people do you have to turn away and turn off in the process?

How much time and brain damage are you willing to endure?

How does it make you feel?

Listen, marketing is everything and everything is marketing:

• The name of your practice
• What you charge
• How you look
• How your practice looks
• What your business card says and doesn’t say
• Your office layout and design
• Your office hours
• Your staff
• Your adjusting technique
• Your attitude
• Your message

There’s a lot to it. That’s why ChiroTrust and The Committee were created…

Not only to help you with what you know you need help with but to expose you to what you don’t know that you need help with.

That’s where the magic happens.

Not with hype…
Not with telling you what you want to hear…
Not with making you do what you don’t want to do…

There’s a lot to marketing and there’s a lot to ChiroTrust:

• Social Proof
• Positioning
• Messaging
• List management
• All your on and offline needs

All you have to do is be the 20% who implement fully and not the 80% who do not.

When you work, ChiroTrust always works!