Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Long-Term Serving
Versus
Short-Term Selling

By

Too many Chiros operate from a selling mindset.

They think, talk, and brag a lot about prospects, leads, closing, and converting.

…and very little about caring, competence, or tough cases.

Their connection with consumers: calculating.

Their end game is a credit card, not a referring and returning patient for life.

When you are in a serving mindset, you see patients as people and not “PVA”, a Pre-Pay, or a conquest.

A serving mindset is about relationship, reputation, and relevance.

Chiropractic is simple when you simply give people what THEY want, how they want it, when they want it, and use ChiroTrust to remind them online and offline, in a subtle way, how awesome you are.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+