Chiropractic Marketing Ideas

Chiropractic Marketing Ideas

Keep It Simple

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Patients come and patients go but as long as you don’t ignore them, many will come back (and refer).

As long as you serve the market based on their pre-existing conditions and wants, not yours, you’ll win every time.

So focus on “your list”.

Nobody but YOU has it.

Nobody but YOU can communicate to it.

Nobody but YOU is responsible for it.

If that isn’t enough for you, then you likely have a positioning and/or patient experience problem. But don’t worry, once you get that right, you’re home free. (This is something we discuss in depth at Committee Meetings.)

For example, the solution to an excessively high overhead % practice isn’t more new patients or more gross.

The solution is to make some tough, but necessary, decisions internally.

Simplicity is the goal and the best way to have a profitable, low-stress, 4-day work week practice.

About Ben Altadonna

Ben Altadonna is the President of Altadonna Communications Inc., an extremely successful and well-known multi-media marketing and consulting company. Using strategies and systems that he himself has either invented or perfected, Ben consults with start-ups, manufacturers, information marketers, seminar promoters, and consultants of all types on how to increase both revenue and profit by identifying new opportunities and by looking at virtually every aspect of their product, market, and marketing from his unique perspective. Connect with Ben Altadonna online Google+