1. Position and name your practice properly.
2. Design your office and processes to create fertile ground.
3. Give patients only what they already want.
4. One fair price for everybody.
5. Never ignore your list (email, snail mail, boosting).
6. Take every Friday-Sunday off for family, friends, and fun.
7. Choose happiness. Live in the present moment and within your means.
That’s it!
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