Sometimes it’s weird talking about business building when a big part of my being isn’t about business at all. My maximum contentment comes from spending time in nature, exercising, music, pulling a weed or two, or just doing nothing at all.
…Or dreaming about one day owning virtually nothing—nothing to manage, nothing to maintain, nothing to fix—exploring the globe in a capable overland vehicle, a dog, and a laptop. That day will come.
It doesn’t take a ton of money to do the things that I love and my bet is that it’s the same for you.
Do more of what YOU love.
Make a game out of minimizing the stress factors in your life.
Life is tough.
For all of us, pain is just around the corner.
So, if you have your health and things going pretty well, you are winning.
Have fun in your practice. Be lighthearted about it and don’t do anything that doesn’t have a high probability of success over the long haul.
There’s more to life than Chiropractic.
If Facebook and Instagram ads and videos cause you anxiety, then don’t pay attention to it.
This industry will always try to sell you stuff. That doesn’t mean that there is a shift in the marketplace or that you need to buy and/or do more.
Most of the stuff that is here today will be gone tomorrow, just like most patients in most Chiropractic offices.
You don’t need more equipment, more products, or more services.
You need to put your new patients on your list.
Get us their email addresses.
Mail to your list twice month.
Post 2-3 times a day (zero cost).
Maybe boost O.I.C. articles.
That’s pretty much it.
Be the best Chiropractor you can be.
R E LA X
…and enjoy your life.
If you’re not, shift your thinking about it. That takes no money and no work.
Plus, patients have a way of knowing if you what you are selling is necessary or not.