Is Your Practice Healthy?

Healthy practices grow.

Unhealthy practices struggle to survive.

To have a healthy practice, you must build and nurture the following three list categories…

1. All patients who had a visit in the year before you became a ChiroTrust member, as well as everyone who has started care since. (Snail mail and Email)
2. Local friends, family, and acquaintances. (Snail mail and Email)
3. Custom Audiences created from your email list, people who engage with your page/posts, and visitors to your O.I.C. (Facebook boosting)

How fast your lists grow

X How often that you communicate to your lists

X How many different ways you communicate to your lists

X How well you are giving your patients what they want (Positioning, Pricing, Perception)

= The health of your practice.

Healthy practices are resilient, require virtually no reinvention, and remain relevant.

Who would have thought that reputation, relevance, and relationships would matter so much?

ChiroTrust!

🙂