Healthy practices grow.
Unhealthy practices struggle to survive.
To have a healthy practice, you must build and nurture the following three list categories…
- All patients who had a visit in the year before you became a ChiroTrust member, as well as everyone who has started care since. (Snail mail and Email)
- Local friends, family, and acquaintances. (Snail mail and Email)
- Custom Audiences created from your email list, people who engage with your page/posts, and visitors to your O.I.C. (Facebook boosting)
How fast your lists grow
X How often that you communicate to your lists
X How many different ways you communicate to your lists
X How well you are giving your patients what they want (Positioning, Pricing, Perception)
= The health of your practice.
Healthy practices are resilient, require virtually no reinvention, and remain relevant.
Who would have thought that reputation, relevance, and relationships would matter so much?