How you occur to patients is everything.
…and when I say “you”, I mean everything
related TO and ABOUT you.
So pay attention to what they see, hear, and feel…
online,
offline,
all the time.
Because “they” judge you by your weaknesses, not your strengths.
They, you, me… are less forgiving of others than we are of ourselves.
It’s not fair, but it is reality.
And accepting reality is one of the hardest skills to acquire.
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