Question and no need to respond back to me but you should have the answer for your market and your patients…
Here it is…
“If your practice was a restaurant,
would your market and your patients
already know what type of restaurant it is?”
In other words…Do they know what you do and don’t do, and what you offer and don’t offer?
Why would they go to you versus any other option, including doing nothing at all?
Think about it. Have you ever been to a restaurant that specializes in sushi and pizza, or steaks and donuts, or crab cakes and croissants?
Too many Chiro offices are extremely broad or vague in how they occur to the marketplace.
If you owned a restaurant, would you name your restaurant “Restaurant”? or “Food”?
If not, then why name your practice Your Last Name Chiropractic or Your Town Chiropractic?
But it goes beyond the name of your practice.
What’s on your menu?
Functional medicine, weight loss, ART, Personal Injury, X,Y, and Z?
What do you provide, pain relief, corrective care, wellness care, health coaching, physical therapy?
“If everyone is your market,
no one is your market.”
You need to be super clear in your messaging and your marketing.
It should be easy to explain, easy to understand, and most importantly, congruent with what the patient already wants. “Already” is crucial.
With ChiroTrust, you have the ability to be extremely clear. All you have to do is not mess it up and it’s easy to mess it up because we all have been programmed and brainwashed to say and do too much.
Chiropractic ISN’T what you say it is.
Chiropractic isn’t prevention, personal development, or a passion for living. (Prevention is the hardest sell on the planet, by the way.)
Chiropractic IS what the market says it is.
Why confuse the market?
Why try to change the minds of the market?
Why try to redefine what Chiropractic already means to them?
Once you accept that your job is to give people what they want and how they want it…
Once you realize that the market doesn’t care about what you are passionate about…
Once you narrow and simplify your positioning, your messaging, and your marketing…
E V E R Y T H I N G becomes more elegant, easier, and effective.
Like it or not, patients want to get out of pain and out of your office.
That’s what they want.
Give that to them.
Get rid of your menu.
Less is more.
Less attracts more.
Less will make you more.