As you know, ChiroTrust is a huge proponent of the 4-Day Work Week.
Basically, working less and having a 3-day weekend every weekend.
…and although most ChiroTrust members work only 4 days a week, many in this profession couldn’t dream of such a thing.
We hear things like…
“But my busiest day is Friday!”
“My patients appreciate the ability to come in on a Saturday morning!”
“If I’m not available they’ll go somewhere else!”
“I’m just getting started in practice, I’d feel guilty only working 4-days a week!”
“What am I going to do on Friday?”
“How do you see a patient 3 days a week when open 4 consecutive days in a row?”
“What do I do with my C.A.? He/She gets paid working 5 days a week?”
“What if a patient is acute and needs to be seen on a day that I’m closed?”
“Can I work Tuesday-Saturday instead?”
…and a whole lot more.
HERE is my response:
WHEN you are not a commodity—meaning, when you’ve answered the question in a patient’s mind, “Why should I see you versus all other options…including doing nothing at all?”—then YOU can have a 3-day weekend. Every weekend.
THAT is the ultimate answer.
THEY will come to you.
WHEN you are open.
THEY will wait.
ChiroTrust’s training, support, and marketing makes it possible for you to relax, recharge, reset, reflect, think, plan, focus on your family, friends, health, and even do nothing at all.
The KEY is positioning.
…and ChiroTrust’s training, support, and marketing builds your practice by enhancing your reputation, relevance, relationships so that you not only can take the time in takes to build your practice, but enjoy your practice and your life along the way.