One thing about many businesses—including yours and mine—is that to some extent, it requires us to exchange time for money.
If we don’t work, we don’t get paid.
But there is a way out…
Leverage your time and money by always having multiple things going on simultaneously.
…Creating, collecting, and using as many evergreen practice/marketing steps, strategies, systems all at once, all the time, 365 days a year.
Hence the word “evergreen”.
Another way to describe “evergreen” is:
It’s what ChiroTrust does for its members
So, the next time you take a big breath in and a big breath out before telling each and every patient to do the same, know this…
Your practice marketing is evergreen.
Your communication is evergreen.
Your relationships, your reputation, and your relevance is evergreen.
ChiroTrust is evergreen.
Always working for you.
Even when you’re not.