Question…
If you KNEW that every dollar you put into a slot machine kicked back at least 3 dollars, would you quit?
Of course not.
Then let me ask you this question…
Do you know exactly how much you spend on “marketing” each month?
If not, find out and then do this…
Take the total amount of marketing money that you are “spending” each month and then divide that by the number of new patients that you get each month (referrals or otherwise).
If you do this, then you will see that you really aren’t spending that much money per new patient!
Additionally, your marketing dollars are also increasing existing patient retention and reactivations.
So in actuality, the best money you can spend ON your business is ON your marketing.
ESPECIALLY if it is the right kind of marketing—the marketing that provides value, increases trust, and that nurtures relationships.
Most businesses don’t spend enough on marketing!
Haven’t convinced you?
That’s fine. But just know that everything that I say, I do.
Maybe that’s why I don’t have “competition”.
My service is my marketing and my marketing is my service.
But since I have titled today’s email, “How To Reduce Practice Marketing Overhead”, I’ll throw you this bone…
- Eliminate your non-ChiroTrust websites.
- Eliminate any money going to the yellow pages (on and offline).
- Discontinue any type of marketing that requires you to physically be there.
- Spend less to attract strangers and more to communicate with past and current patients.
- Do less “social media” marketing unless you can track results.
See a pattern here?
Here’s the deal…
If you need more new patients, then you most likely aren’t giving patients what they want.
Once you do, you won’t need to “get” news ones.
All you have to do is market to those you already have!
Without a doubt, THAT’S where the money is.
ChiroTrust markets your practice for you… so you don’t have to!
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