“Maintain”. Probably one of my favorite words.
In business, it’s one of the many components of leverage. For me and ChiroTrust members, it represents the preservation and continual monetization of previous thoughts, efforts, investments, and relationships.
Just like so many Americans who wait ‘til they’re half-dead before investing in their health, the vast majority of Chiropractors wait until their practices and patient relationships are half-dead before doing anything.
By that time, it’s too late.
Relationships are perishable.
Many D.C.s voice frustration about how patients only care about symptoms and not the cause or what got them in their predicament in the first place.
They only care about new patients.
They don’t want to address the fact that they’ve already lost virtually all their past “new patients” or the fact that just getting more new patients won’t solve their problems.
Struggling D.C.s or D.C.s who own high-overhead or stagnant practices would much rather spend time and money getting new ones in the door than taking a hard look at their product, how they market it, how they position it, and what they are and aren’t doing to create, nurture, and maintain relationships with their prospects and their future, current, and past patients.
ChiroTrust looks at the big picture, the “why” behind virtually everything we do as Chiropractors.
Discard the “should be world” points of view and procedures rampant in our profession and create simpler and more elegant business models for D.C.s who work in the “real” world…without hard-selling, without resistance, and without having to spend a lot of money and time replacing lost patients with new ones.
We boil everything down to the creation and maintenance of relationships.
So, how do you maintain the doctor-patient relationship?
I can do an entire weekend seminar on this subject alone.
It’s broad, vast, and deep.
It starts with creating a product that people ALREADY want and package ALL the messaging and experiences around these “wants”.
Then, it’s all about attracting the right practice prospects.
And finally, it’s an ongoing relationship maintenance process that currently takes 25 people to create, manage, and operate FOR D.C.s so they don’t have to worry about it.
So, how do you manage your relationships with your patients?
You don’t.
You delegate it all.
DELEGATING is much more productive than DOING.
Let ChiroTrust do what it does best: Market your practice and maintain your relationships.
You have enough on your plate already.
Related Posts:
Chiropractic, Commitment and Communication
When Chiropractic Patients Divorce You
Internal vs. External Chiropractic Marketing
*Lastly, If you are a chiropractor and would like to learn more about ChiroTrust, or if you feel you need help with chiropractic marketing strategies, getting new patients and communicating with your existing ones you should pick up a copy of “Are Chiropractors Being Brainwashed?” For a free copy, see below. Even if chiropractic marketing strategies is not your thing, this latest book exposes why most practice building tactics don’t work and what you, your staff, and/or your associate doctor can do about it. This 152 page book reveals immediate no cost/low cost elegant solutions that most consultants pray that you never discover! To download your free copy now, simply only enter your email address below.
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