Shakespeare once wrote…
“All the world’s a stage. And all the men and women are merely players…”
Well, have you ever been to a play?
Have you ever seen what goes on backstage?
Even if you haven’t, I’m sure that you can imagine…
– It’s hectic.
– It’s messy.
– It’s full of behind-the-scenes people.
And, it’s all necessary.
But the audience comes to see the performance on the stage, not behind it.
They don’t come to help lift the props.
They don’t come to sew torn costumes.
They don’t come to apply and remove make-up.
They come to be entertained.
The entertainment is the product.
They show up, hopefully get what they came for, and they leave.
But the busy—and sometimes messy—work never ends.
In Chiropractic, it’s no different.
Your audience—your patients—doesn’t want to be bothered with your challenges, your problems, or your responsibilities. They don’t want to be bothered with what keeps you up at night.
They don’t want to be squeezed into your “Consult”, “Exam”, “Report of Findings”, and treatment hours.
They don’t want to hear about everything that you know and do.
They don’t want to send in a “Superbill” so that you don’t have to hassle with it.
They don’t want to pay for all their care up front so that you don’t have to worry as much about drop outs.
They want what they want and they have their own “why”, “when”, and “how”.
All you have to do is give it to them and not mess up.
How do you do that?
First off, you can’t do it all yourself.
You cannot construct the set, paint the set, wire the electrical, position the lighting, and manage the props, wardrobe, sound, and all the things that have to be created and managed… oftentimes, all at once.
You are the star.
You are the main attraction.
During office hours, you need to be ON—not behind—the stage.
…and everything else needs to be done for you.
Before, during, and after YOU go on stage.
Especially filling the seats!
And that’s what ChiroTrust does for you.
All you have to do is give the audience what it wants.